Shoppers Drug Mart | Holiday Campaign

Shoppers Drug Mart Holiday Gift Giver Logo

SHOPPERS DRUG MART HOLIDAY CAMPAIGN

The Shoppers Drug Mart Holiday Microsite serves as a seasonal website that gives consumers the ability to browse through the various gift options that the website has to offer. Tasked with creating a fun look for the holiday micro-site, the goal was to utilize the brand colours to convey the whimsical, warm feeling of the holiday season for consumers to enjoy while browsing the site.  The page opens with all of the gifts wrapped in their boxes and become unwrapped as the user clicks the various filters at the top or the “unwrap all” button. Giving the site an extra bit of interactivity (and who doesn’t like opening presents, right?)

Shoppers Drug Mart Website Computer Display
Shoppers Drug Mart Holiday Website
Shoppers Drug mart site with pop up window

SNOWBALL CHALLENGE GAME

As an added bonus Shoppers Drug Mart was also looking to design a seasonal game to go with the release of the micro-site that would allow consumers to earn extra optimum points after each purchase. The concept for the game was simple. The goal of the player was to pelt the adorable innocent snowmen I designed with snowballs. The more snowmen they were able to hit resulted in more optimum points being awarded to the player. I kept the snowmen cute and classic with sweet unknowing smiles, making them all the more satisfying for the player to knock over.

Shoppers Drug Mart Snowball Challenge Logo
Shoppers Drug Mart Snowmen
Shoppers Drug Mart Snowball game on phone

DBIA

DBIA Logo

PETERBOROUGH DBIA LOGO CREATION

Tasked with creating an engaging icon to represent the city of Peterborough’s many facets. I set off to create a unique saying that would help locals and visitors identify with their own passions and interests relating to the downtown core. Be it Fine Art, Live Music or Enjoying a meal with Friends, Peterborough Downtown is thriving with many shops and attractions. After coining the Phrase “Make It Your Own Downtown” I paired that with the symbolic and artistic brush strokes, an iconic representation of creativity, influence and inspiration. The logo can be seen in action on the DBIA website which you can view by clicking here

DBIA Website Imac
DBIA Website
DBIA Device Mockups

ccrc

CCRC Logo

CCRC PETERBOROUGH AWARENESS CAMPAIGN

Poster creation for Community Counselling Resource Centre of Peterborough’s Awareness campaign. Focusing on the pressures of social issues, the goal was to promote the services that the organization offers and bring more people from the community together. The design task was to create a series of posters that conveyed a message of how monstrous these problems can be for many individuals. I created the campaign imagery with simple chaos in mind. Using only one-word my goal was to portray the overwhelming feelings of anxiety and un-control that come from everyday life stressors.  To learn more about the CCRC and the services that they offer click here

CCRC Family Poster Design
CCRC Home Poster Design
CCRC Life Poster Design

Cymbalta

Cymbalta Logo

CYMBALTA MOA VIDEO

Used as a teaching aid and rep tool this video helps to describe and showcase how pain is received, for those suffering from fibromyalgia. The video highlights the ascending and descending pain pathways in the spine and using a series of motion graphics, impactful script and smart sound design paints a real “in-the-body” idea of how pain is treated using Cymbalta.

Cymbalta Video Imac
Cymbalta Pill
Cymbalta MOA Video Storyboards